Build a Promotion Successful promotion campaigns don't happen by chance. Like any solid marketing program, they require careful thought. You and your promotional products distributor should discuss these six important elements to help you plan the best promotion for reaching your objective: 1. Define your promotion objective. 2. Identify your target audience. 3. Plan the product distribution. 4. Determine a theme, if appropriate. 5. Develop a message for imprint. 6. Choose an appropriate promotional product. Learn More About Building Your Promotion Complete a Promotion 1. Define your objectives (What is it you want to accomplish?) 2. Who is your target audience? (What are the characteristics of the majority of your prospects?) 3. Determine a theme. (Make your promotion fun and interesting) 4. Plan your promotional activities and distribution. (How are you going to tell and distribute your story?) 5. Develop a message. (What is it you want to say?)